WELCOME.
Hi, I’m Henry. But you can call me Henry.
So, who am I?
I’M RANDOM.
I'm random. It's something that I've had to deal with most of my life. Some of the best creative pieces have stemmed from individuals who are completely random. A random mentality is what fuels an effective brainstorming session. Unfortunately for me, it's brainstorm season in my mind year-round. Fortunately for you, tons of bright ideas are constantly brimming in there.
I’M RIGHT-BRAINED.
My grandfather was a guitarist and a singer. My father is a florist and an interior designer. My brother has been dragging me to concerts ever since I was 14 years old. And I’ve been moonlighting as a DJ since 2012. I've also been writing since childhood. My mind has always been open to all the world has to offer. I believe that this kind of creative lineage is necessary in order to walk into a future world of creative competition. When in doubt of your creativity, exit the Left Brain immediately. Messages crafted in "Left Brain mode" result in ads that blend right in with all the clutter. If you want to scare bland and formulaic copy away, try singing this, "Bad copy, bad copy, watcha gonna do, watcha gonna do when they come for you?"
I’M A WORDSMITH.
I love words. The world is run by words. When you open your mouth, words come out. When you sit down to write, the end result is words. I like to take words apart and create new ones. This is especially effective when trying to stand out among the clutter. I eventually plan on pitching my own uniquely created words to Merriam-Webster and Dictionary.com.
I’M A HUMOR CONNOISSEUR.
Without a sense of humor, I don't think that most of us would be able to make it through the day. I'm best friends with Mr. Humor. Why? Because he's married to Curiosity. If you get people laughing, chances are that you're going to get them interested in your message.
I'M ON CNN. (WELL, I WAS FOR A FEW SECONDS BACK IN 2020.)
They say less is more. Well, sometimes all it takes is two beautifully paired up words to end up on CNN. And they’re two words that accurately describe this genius campaign for Match.com crafted by the team at Ryan Reynolds’ Maximum Effort shop.
PS - I know the man is busy, but I really, really hope he saw this video. I "appear" at the 1:16 mark.
So, who am I?
I’M RANDOM.
I'm random. It's something that I've had to deal with most of my life. Some of the best creative pieces have stemmed from individuals who are completely random. A random mentality is what fuels an effective brainstorming session. Unfortunately for me, it's brainstorm season in my mind year-round. Fortunately for you, tons of bright ideas are constantly brimming in there.
I’M RIGHT-BRAINED.
My grandfather was a guitarist and a singer. My father is a florist and an interior designer. My brother has been dragging me to concerts ever since I was 14 years old. And I’ve been moonlighting as a DJ since 2012. I've also been writing since childhood. My mind has always been open to all the world has to offer. I believe that this kind of creative lineage is necessary in order to walk into a future world of creative competition. When in doubt of your creativity, exit the Left Brain immediately. Messages crafted in "Left Brain mode" result in ads that blend right in with all the clutter. If you want to scare bland and formulaic copy away, try singing this, "Bad copy, bad copy, watcha gonna do, watcha gonna do when they come for you?"
I’M A WORDSMITH.
I love words. The world is run by words. When you open your mouth, words come out. When you sit down to write, the end result is words. I like to take words apart and create new ones. This is especially effective when trying to stand out among the clutter. I eventually plan on pitching my own uniquely created words to Merriam-Webster and Dictionary.com.
I’M A HUMOR CONNOISSEUR.
Without a sense of humor, I don't think that most of us would be able to make it through the day. I'm best friends with Mr. Humor. Why? Because he's married to Curiosity. If you get people laughing, chances are that you're going to get them interested in your message.
I'M ON CNN. (WELL, I WAS FOR A FEW SECONDS BACK IN 2020.)
They say less is more. Well, sometimes all it takes is two beautifully paired up words to end up on CNN. And they’re two words that accurately describe this genius campaign for Match.com crafted by the team at Ryan Reynolds’ Maximum Effort shop.
PS - I know the man is busy, but I really, really hope he saw this video. I "appear" at the 1:16 mark.
