Client: Zubi Advertising (acting as American Airlines) Agency: Corner Advertising (intern team of 10 formed mini-agency) Copywriter: Henry Chinea Art Director: Roger del Pino Description: This was a campaign developed by our mini-agency Corner Advertising as an evolution to Zubi Advertising's existing campaign "Empacados" in 2006. The tone of the writing was both aspirational and emotional. The campaign focused on American Latino and New Latino individuals who have had powerful revelations in their lives and want to make the necessary changes as soon as possible. American Airlines, with their convenience of major flight availability, is the airline that will help them make those changes as soon as possible.
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