Client: Marriott Rewards Agency: Nobox Project: Copywriting for promotional pieces for MegaBonus 2018 campaign (postcard, keycard, news feed ads, sales flyer (print and digital), static banners, TV banners) Copywriter: Henry Chinea Creative Director: Joa Tous
In 2017, the Caribbean and Mexico were hit with a wave of bad circumstances due to hurricanes and violence. As a result, sales for Marriott Caribbean and Mexico Resorts were affected negatively. Marriott was faced with the challenge of changing travelers' perception that the region was back in business. The best way to change that perception for travelers was to take them there so they could see for themselves.
Utilizing the latest Apple AR kit, the “Portal to Paradise” app was developed as a way to do just that, giving users the opportunity to transport themselves to paradise from anywhere. Users downloaded the app directly to their iOS mobile device. Once in the app, they were prompted to identify a flat surface at which to aim the phone. An entry point appeared that allowed consumers to walk through the door and be instantly “transported” onto the white-sand beaches of the Caribbean or Mexico. Users could then choose from a list of participating resorts from the region, enticing them to experience the luxurious rooms and breathtaking grounds of each resort. The app launched at an event held in Grand Central Station in New York City. More than 600 guests had the opportunity to engage with the app for a chance to win instant trips.
In just the first 4 weeks of the campaign, we already saw 4.1M impressions, 221K in earned media, and 2.5K app downloads. These are all great indicators of a drastic shift from a negative to a much more positive perception of the hotels in the region.
The team behind the creation of the app: Nobox Jayson Fittipaldi - Chief Creative Joa Tous - Creative Director Sarah Daoudi - Art Director Carlos Rangel - Head of Production Rosely Del Castillo - Producer Peter Mueller - Social Media Manager Norma Alvarez - Account Director Marriott: Dylan Ellsworth - Senior Manager, Social Media
The team behind the creation of this video: Jayson Fittipaldi - Chief Creative Henry Chinea - Copywriter Blue Moon Films - Studio (Camilo Ayala & German Lambarri) Carlos Rangel - Head of Production Kristen Caverly-Peixoto - Account Director Marriott: Dylan Ellsworth - Senior Manager, Social Media
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