Client: Miami-Dade Public Library System
Agency: The Agency (mini-agency formed by 6 students in final Campaigns course)
Copywriter: Henry Chinea
Art Director: Matthew Wright
Description: This is a campaign developed by our mini-agency for the Miami-Dade Public Library System that follows a different approach in getting the target audience (18-25) to log onto the website in order to keep up-to-date on events happening at the library and check out books.
Click HERE to view the full campaign book in PDF format.