Kratos and Atreus are on a new journey in this new installment of God Of War, and just like them, the PlayStation marketing team had to go through a series of challenges to reach the ultimate goal: successfully launch one of the most anticipated games of the year in Latin America.
In this case study, we used Kratos as our voice. Kratos narrated as we advanced through the campaign.
Using his deep tone, and the precision and calculation that he employs with every new challenge, we traveled through the campaign rollout and the results as if we were him... Slaying monsters, getting into exciting new territories, and conquering the world, or LATAM in this case.
The team behind the video: Nobox Jayson Fittipaldi - Chief Creative Rodrigo Butori - Creative Director Angel Van Der Biest - Associate Creative Director Henry Chinea - Copywriter NEKO Films - Studio Carlos Rangel - Head of Production Rosely Del Castillo - Producer Santiago Mas - Account Director