THE CLEO INSTITUTE
Melting Florida
REALITY
2020 was one of Florida's hottest years in the last 126 years. Consistent temperatures above 90 degrees Fahrenheit provoked extreme natural disasters, putting the lives of millions of people at risk and causing the extinction of iconic species.
IDEA
We created sculptures of iconic Florida symbols that melted with the extreme heat, revealing the consequences of climate change. Built using a combination of art and science, the sculptures only melted at consistent temperatures above 90 degrees Fahrenheit over 2 weeks.
RESULTS
Melting Florida raised awareness among Floridians, generated conversation, and also received media attention, not only locally but around the world, exceeding our expectations.
Agency: Zubi
VP, Executive Creative Director: Iván Calle
Associate Creative Director: Francisco Sánchez
Sr. Copywriter: Roberto López
Sr. Art Director: Sebastián Fernández
Copywriter: Henry Chinea
Digital Graphic Designer: José Morales
Sr. Project Manager: Rosely Del Castillo
Social Media Creative: Neira Peña
Integrated Producer: Will García
Account Director: Pablo Miró
VP, Strategic Planning: Henry Gómez
Sr. Experiential Strategist: Valerie Ramírez
Media Supervisor: Alberto Alfonso
Photographer/Videographer: José Seijo, Oliver Ehmig
Public Relations: Joseph Ramírez
Production Company Credits
1st Avenue Machine, NY
Director: Bob Partington
EP - Head of Content: Andrew Geller
Postproduction Company Credits
Indie House
Executive Producer: Roger Domínguez
2020 was one of Florida's hottest years in the last 126 years. Consistent temperatures above 90 degrees Fahrenheit provoked extreme natural disasters, putting the lives of millions of people at risk and causing the extinction of iconic species.
IDEA
We created sculptures of iconic Florida symbols that melted with the extreme heat, revealing the consequences of climate change. Built using a combination of art and science, the sculptures only melted at consistent temperatures above 90 degrees Fahrenheit over 2 weeks.
RESULTS
Melting Florida raised awareness among Floridians, generated conversation, and also received media attention, not only locally but around the world, exceeding our expectations.
Agency: Zubi
VP, Executive Creative Director: Iván Calle
Associate Creative Director: Francisco Sánchez
Sr. Copywriter: Roberto López
Sr. Art Director: Sebastián Fernández
Copywriter: Henry Chinea
Digital Graphic Designer: José Morales
Sr. Project Manager: Rosely Del Castillo
Social Media Creative: Neira Peña
Integrated Producer: Will García
Account Director: Pablo Miró
VP, Strategic Planning: Henry Gómez
Sr. Experiential Strategist: Valerie Ramírez
Media Supervisor: Alberto Alfonso
Photographer/Videographer: José Seijo, Oliver Ehmig
Public Relations: Joseph Ramírez
Production Company Credits
1st Avenue Machine, NY
Director: Bob Partington
EP - Head of Content: Andrew Geller
Postproduction Company Credits
Indie House
Executive Producer: Roger Domínguez
