Creative produced in-house at WOW MKTG for a pitch for the South Florida Volkswagen Dealer Association account. This was not used anywhere.
Creatives: Creative Director: Felix Castro Associate Creative Director: Jonathan Garay Copywriter: Henry Chinea
Synopsis (Drive Your Vibe) South Florida has a unique vibe, unparalleled to the rest of the nation. It’s easy fall in love with the energy of its daytime and the spirit of the nightlife, and Volkswagen has the perfect vehicles that fit the local vibe. So come down to your nearest South Florida Volkswagen dealer, pick the car of your dreams and drive your vibe.
Synopsis (Let Your Heart Drive) When you break the norms and let your heart drive you, the world becomes full of possibilities. South Florida provides the path to exciting destinations and we provide the perfect vehicles that take you to them. So come down to your nearest South Florida Volkswagen dealer, choose the vehicle that best suits you and let your heart drive.
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